Detailing cars seem like a simple task? Many believe that detailing cars is nothing more than a basic car wash with a few extra steps. While some local providers of this service this may be the case, it is not what you would find for Divine Detailing LLC. Divine Detailing, a local small business based in Bloomfield CT, has prided themselves on utilizing top of the line equipment and materials, paired with the experience and passion of two experts in the field, to ensure a top notch job is consistently achieved.
Divine Detailing's humble beginnings start with two college students and home town friends, Anthony Maffei and Brendan McCafferty. Living through the most recent recession lead the two to create their own means of income to ensure they would not be affected by the economic downturn. In the summer of 2013, the duo began their long and sweat filled journey as Detailers. Starting with basic equipment found in their garage, they began booking friends and family members to build their own personal experience, and the businesses overall reputation. Over the course of that summer the two had performed over thirty detail services, and raked in just over three thousand dollars in revenue. Seeing this business was profitable, the two quickly realized that the job was not only rewarding, but financially rewarding as well. The two continued to detail throughout the fall as a small cash business. The off season during the winter allowed the team to delve into research and develop a new mentality and approach for the upcoming detailing season. Anthony, a entrepreneur major and economic finance minor, honed in his skills to piece together the business registration, manage their financials, and continuously research how the business can not just save money, but operate more efficiently with the highest margins possible. This included a complete breakeven analysis, SWOT analysis, and additionally continuing internal and external audit analysis. Brendan, a Communications major, utilized his skills to develop rhetoric for their marketing campaigns, websites, and general customer interaction. Together both bring to the table experience in web design and development, and the general expertise in detailing cars.
During the late spring of 2014, the two pooled the last of their cash saved over the past years into the business, and decided to dive head first into the detailing business.
Want to hear the rest of the story? Stay tuned for our next post!
Thanks for reading!
-DD
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